Parfumerie Fragonard was created in 1926 by Eugene Fuchs. As a tribute to the town and celebration of the elegance of 18th-century arts, he named the new business after the famous royal painter Jean-Honore Fragonard (1732-1806). His choice of name was also an expression of his intention to run the perfumery on traditional lines. That spirit has been steadfastly preserved by the three succeeding generations of the family - which is still running the company.